Q1 2021 Performance of Top Self-therapy & Journaling Android Apps in Brazil

In the first quarter of 2021, the self-therapy and journaling category saw significant activity on the Android platform in Brazil. Sensor Tower's data offers a glimpse into how these apps are performing in this vibrant market.

Starting with Rabit: Habit Tracker & Planner, the app experienced a peak in downloads, reaching 38K in late January, followed by a downward trend to 4K by the end of March. Its revenue saw a high of $262 in mid-February but slightly decreased to $137 by the end of the quarter. Weekly active users showed an impressive climb to 60K in early February, with a gradual decrease to 25K by March's close.

The Fabulous Daily Routine Planner also had interesting trends. The app's revenue reached its zenith at $3.8K in the second week of January and later settled to $1.7K by the quarter's end. Downloads saw a significant surge to 21K in the last week of March, while active users consistently remained above 60K, ending the quarter with 69K.

Cingulo – Mental Wellness maintained a steady revenue throughout the quarter, starting at $2.8K and slightly declining to $1.9K. Downloads peaked at 9.7K towards the end of February, but weekly active users showed a decline from 43K in mid-January to 36K by March end.

Daylio Journal - Mood Tracker witnessed consistent revenue, with a peak of $371 in the first week of January, dipping to $161 by the quarter's end. Downloads fluctuated, peaking at 5.2K in late January, while active users saw an upward trend, climbing from 122K in mid-January to 130K by the end of March.

Lastly, PsyTests had negligible revenue, so the focus shifts to its downloads and active users. Downloads peaked at 3.4K in mid-February, with a slight increase to 2.8K by March's end. Active users showed a rise from 12K at the start of the year to 13K by the quarter's close.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics tools offer in-depth analysis for publishers and marketers.